Windstar Cruises has announced a new partnership with Anschutz Entertainment Group, becoming the official cruise line partner of AEG-owned venue The O2 in London. The O2, one of the world’s busiest arenas, hosts more than 200 events annually, from major concert residencies and global tours to high-profile sporting competitions.
© Windstar Cruises
“We are thrilled to be showcasing our brand in this iconic venue and to be reaching new prospective guests for Windstar,” said Christopher Prelog, president of Windstar Cruises. He noted that AEG, The O2 and Windstar each lead their respective fields, and that the partnership represents an important first step toward a broader collaboration that will introduce more travelers to Windstar’s small-ship offerings.
The sponsorship strengthens Windstar’s ties with other companies in the Anschutz Corporation family and increases the cruise line’s visibility throughout The O2. The presence across the venue is designed to connect Windstar with new audiences and potential guests interested in intimate, experiential cruising.
© Windstar Cruises
Windstar operates a fleet of seven all-suite and sailing yachts that accommodate up to 350 guests, offering intimate voyages to destinations across Europe, the South Pacific, Asia, the Caribbean, and the Panama Canal. In 2027 the line will introduce two distinct ship experiences in Tahiti. Windstar is also expanding its Star Class fleet, beginning with the arrival of Star Seeker this December, further broadening options for travelers seeking small-ship, destination-focused cruises.