Aloft Raleigh has opened its doors, marking the arrival of Starwood Hotels & Resorts’ tech-forward Aloft brand in the city and the fifth Aloft property in North Carolina. Situated directly across from North Carolina State University, the hotel features 135 loft-inspired rooms, modern technology throughout, and a lively social atmosphere tailored to both business and leisure travelers.
“We are pleased to introduce Aloft Hotels to Raleigh as part of the Hillsborough Street revitalization,” said Brian McGuinness, senior vice president of specialty select brands for Starwood Hotels & Resorts Worldwide, Inc. “With its distinctive design, tech-forward focus and live music at the W XYZ bar, Aloft is well suited to today’s travelers. The brand recently passed the 100-hotel milestone, fueled by strong demand in key markets worldwide.”
Aloft Raleigh’s amenities are designed for convenience and social engagement. The hotel offers an outdoor splash pool, a 24-hour fitness center, and 1,600 square feet of flexible meeting space suitable for small events and gatherings. For quick meals and snacks, guests can use re:fuel at Aloft, a grab-and-go gourmet food and beverage point. The W XYZ bar serves cocktails and hosts live performances as part of the brand’s Live At Aloft Hotels music series, creating a vibrant evening scene.
The development also integrates popular local dining options at street level, including Gonza Tacos y Tequila and Jubala Village Coffee, providing guests and visitors with casual, nearby choices. A parking deck behind the hotel offers added convenience for those arriving by car.