Starwood Hotels & Resorts has expanded its presence in Turkey with the opening of two new properties in Bursa: the Aloft Bursa Hotel and the Sheraton Bursa Hotel. Positioned in a growing commercial district next to Bursa’s New Cultural Green Park, these hotels strengthen Starwood’s Turkish portfolio, bringing its total to nine hotels across the country.
Aloft Bursa Hotel: Modern, Comfortable, Connected
The Aloft Bursa Hotel offers 133 contemporary guestrooms designed for both business and leisure travelers. Guests can enjoy a relaxed lobby lounge, a well-equipped fitness center, an indoor pool, and a lively bar. The hotel also provides three flexible meeting rooms, making it suitable for small conferences, corporate gatherings, and social events. Aloft’s signature design and tech-friendly amenities aim to attract younger professionals and visitors seeking a stylish, affordable stay in Bursa.
Sheraton Bursa Hotel: Luxury Amenities and Local Wellness
The Sheraton Bursa Hotel delivers a more upscale experience with 161 guestrooms and 10 suites. The property features multiple dining venues, an outdoor pool, a fitness center, and extensive meeting and event spaces to accommodate larger business events and social functions. A highlight of Sheraton Bursa is its traditional Turkish hammam and six treatment rooms, offering guests authentic spa and wellness services rooted in local tradition.
Strategic Location and Business Appeal
Both hotels are strategically located in an emerging business zone adjacent to the New Cultural Green Park, a developing urban landmark in Bursa. This location provides easy access to corporate offices, shopping, dining, and cultural attractions, making the properties attractive for corporate travelers, conference attendees, and tourists exploring the region.
Starwood’s Growing Portfolio in Turkey
With these two new openings, Starwood now operates nine hotels in Turkey. The company’s Turkish portfolio includes the Sheraton Cesme Hotel, Resort and Spa; the Sheraton Ankara Hotel & Convention Centre; The Lugal, A Luxury Collection Hotel; and four Istanbul properties: Sheraton Istanbul Maslak Hotel, Sheraton Istanbul Atakoy Hotel, W Istanbul, and Le Méridien Istanbul Etiler. The addition of Aloft Bursa and Sheraton Bursa underscores Starwood’s commitment to expanding its footprint in key Turkish cities and meeting diverse traveler needs.
What This Means for Travelers and the Local Market
The openings enhance accommodation options in Bursa by offering both modern midscale and full-service luxury choices. Business travelers benefit from meeting facilities and close proximity to commercial centers, while leisure guests can take advantage of spa services, pools, and nearby cultural sites. For the local hospitality market, the new Starwood properties are likely to boost tourism infrastructure and create jobs in hospitality, wellness, and event services.
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