Founder Tom Morgan created the Mongol Rally, an eccentric endurance event where teams depart from London in the cheapest, often oldest cars they can find and navigate their way to Mongolia by any route they choose. The Adventurists organize this and other daring challenges, including the well-known Rickshaw Run.
For more information on The Adventurists’ Rickshaw Run, see the Trazee Travel write-up on the event.