Andaz Hotels & Resorts has partnered with The Society of Scent to develop a signature fragrance for each property that reflects its locale and enhances the guest experience. Every scent is accompanied by a “scent story” created after in-person visits by The Society of Scent team and conversations with local artisans and purveyors, ensuring the aromas are rooted in the character of the destination.
“Scent is one of the most powerful senses because of its connection to memory. This link is what we seek to capitalize on for Andaz hotels,” said Heather Geisler, VP, global brands, Hyatt. “Our collaboration with The Society of Scent is designed not only to create fragrances that express the distinctive guest experience at each hotel, but also to evoke lasting memories of a stay long after the guest departs.”
Jean Claude Delville, perfumer and representative of The Society of Scent, emphasized the brand’s community-driven origins and its focus on storytelling through fragrance. “The Society of Scent was built by and for a community of fragrance enthusiasts,” he said. “We believe scent is a powerful medium for conveying the unique story of each locale. These custom fragrances will be developed with that principle in mind, and we’re excited to collaborate with Andaz to capture each hotel’s surrounding culture in a scent experience.”
By pairing locally inspired fragrance notes with narratives grounded in each destination, the partnership aims to deepen guests’ emotional connection to their stay. The tailored scents are intended to complement other design and service elements at Andaz properties, reinforcing a sense of place and identity. With careful research and collaboration with regional experts, these bespoke aromas will serve as subtle yet memorable markers of a guest’s visit.
The approach reflects a growing trend in hospitality to use multisensory design to shape memorable stays. Instead of a one-size-fits-all scent, Andaz and The Society of Scent are creating varied olfactory profiles that mirror local ingredients, cultural motifs, and the atmosphere surrounding each hotel. The resulting scent stories function both as a creative expression of place and as a tool to trigger recollection—making a hotel stay more distinct and personally resonant.
Guests can expect these fragrances to be integrated thoughtfully across hotel spaces—lobbies, common areas, and select guest-room amenities—so the scent becomes part of the overall environment without overwhelming it. The partnership’s emphasis on authenticity and research-driven development aims to ensure each aroma feels natural, appropriate, and evocative of the region it represents.
Ultimately, the collaboration between Andaz Hotels & Resorts and The Society of Scent seeks to harness the emotional power of fragrance to create memorable, place-based experiences. By crafting custom scents tied to local stories and traditions, the program aspires to leave a lasting impression that guests will recall long after their stay.