Asprey and Ritz-Carlton Collaborate on Elevated Luxury Travel Experience

Established in 1781, London-based Asprey has spent centuries refining its craft in luxury goods. The company’s newest collaboration pairs its signature bath and body line, Purple Water, with the luxury hospitality of Ritz-Carlton, bringing refined amenities to guests staying at select properties.

The full Purple Water collection is now provided in Ritz-Carlton guestrooms and suites, presented in eye-catching jacquard-patterned packaging. The line is recognizable for its subtly layered fragrance profile: bright citrus notes of lemon and mandarin, a floral hint of jacaranda and warm, spiced undertones of basil and ginger. Each product in the Purple Water range is formulated with pure essential oils and designed to deliver a sensorial bathing experience consistent with both Asprey’s and Ritz-Carlton’s standards of quality.

Beyond in-room amenities, the partnership extends to a retail presence at some Ritz-Carlton locations. For example, the Ritz-Carlton, Boston Common features an Asprey boutique in its lobby where guests and visitors can view and purchase a curated selection of the brand’s offerings. Open on scheduled days and by appointment, the boutique highlights Asprey’s wider assortment, including finely crafted leather goods, elegant china, crystal, and jewelry pieces—items that reflect the house’s long history of craftsmanship and attention to detail.

This collaboration represents a natural fit: Asprey’s heritage in producing luxury personal and lifestyle products complements Ritz-Carlton’s reputation for exceptional service and hospitality. By making Purple Water amenities a standard in guestrooms and offering a boutique retail experience on-site, the partnership allows travelers to engage with Asprey’s brand both during their stay and afterward. Guests can enjoy the immediate comfort of high-quality bath products in the privacy of their rooms and, if they wish, take home a handcrafted piece from Asprey’s broader collection.

For travelers and collectors alike, the availability of Asprey Purple Water at Ritz-Carlton properties underscores a growing trend in luxury hotels to collaborate with established heritage brands. Such partnerships enhance the guest experience through curated sensory details—fragrance, texture and visual presentation—while also providing a convenient way to purchase distinctive items without leaving the hotel. The result is a seamless extension of the hotel’s service philosophy: attentive, refined, and focused on memorable touches.

Whether encountered as an in-room amenity or discovered in a hotel boutique, the Asprey Purple Water collection offers a refined bathing ritual and a tasteful reminder of the brand’s history. Guests who appreciate artisanal ingredients and classic design will find the collaboration a thoughtful addition to the Ritz-Carlton stay, and a simple path to bring a piece of that experience home.