Following Hilton’s lead, InterContinental Hotels Group (IHG) is launching exclusive rates for IHG Rewards Club members who book directly. Branded “Your Rate by IHG Rewards Club,” the program debuts this month in the Americas and Europe, where it will receive significant promotion. Later in the year, IHG plans to extend the offering to properties across Asia, the Middle East and Africa. The program will be adapted to regional market needs, so features and availability may vary by location.
“IHG is a consumer-driven company and we are committed to providing a superior, personalized experience for our millions of guests worldwide,” said Keith Barr, chief commercial officer at IHG. “Offering exclusive rates to our most loyal guests who know and trust IHG’s family of brands is a key part of this. The launch of Your Rate by IHG Rewards Club is another important milestone for our loyalty program, which last year introduced a new top-tier level, Spire Elite, along with other member benefits.”
IHG Rewards Club members can access these exclusive rates by booking directly through the IHG website, the IHG mobile app or IHG call centers. In time, selected travel partners will also be able to offer these member rates, expanding access while still rewarding guests who book direct. The initiative reinforces IHG’s strategy to strengthen loyalty by delivering value and tailored benefits to repeat guests.
Members should watch for regional announcements outlining exactly which hotels and rate plans qualify and when the program arrives in their market. Direct-booking advantages like Your Rate typically include special pricing, faster access to promotions and easier application of member benefits such as points earning and elite status recognition. As the rollout continues globally, travelers who frequently stay with IHG brands are likely to see more opportunities to save and gain enhanced service when they book through IHG channels.