Name: Liz Carisone
Title: Chief Executive Officer
Company, city: GroundLink, New York, N.Y.
Number of employees: 150
Recent project: Creating a strategic plan and vision for business alignment
First job: Credit and collections analyst
Little-known fact about you: I never set out to be a CEO.
Your Business
Essential business philosophy: Change is the only constant.
Best way to keep a competitive edge: Foster an environment where people feel empowered to contribute and solve problems together.
Yardstick of success: How effectively we learn from our failures.
Liz Carisone as a Traveler
What is the most important item you take when traveling? Mobile phone.
How do you spend your time on board? Listening to music, working, or reading.
What is your favorite restaurant in the world? The French Laundry in Napa Valley.
What is your favorite destination in the world? Hong Kong.
About GroundLink
Tell our readers about GroundLink’s guaranteed service.
GroundLink prioritizes simple, safe, efficient and reliable service. We offer an on-time pickup guarantee: if our driver is not at the pickup location within five minutes of the scheduled time, your next ride is on us (up to $75). This policy reflects our commitment to punctuality and customer confidence.
How does technology play a role in GroundLink’s service?
Technology is central to GroundLink’s service delivery. From booking and payment to real-time tracking and electronic receipts, our systems are designed to reduce friction and provide transparency for travelers and travel arrangers.
Customers can schedule rides through our mobile app, GroundLink Car & Limo Service; via our website; or by contacting our 24/7 customer service center. We provide a complete price breakdown, including gratuity, before a ride is confirmed, and we follow up with a confirmation email.
Once a driver is en route, customers receive status updates by text and can track the vehicle in real time until they reach their destination. For airport pickups, GroundLink monitors flight information so pickup times adjust to actual arrival, reducing wait time and uncertainty.
GroundLink also offers tools for travel managers to control and monitor ground transportation spend. Our web-based Corporate Account Center gives administrators real-time access to program metrics, including overall car service spend, top riders, upcoming and completed rides, and a live map view of rides in progress.
What can our readers expect from GroundLink in the future?
We will continue to innovate to deliver safe, reliable and stress-free black car service powered by leading technology. We are developing new features aimed at frequent business travelers and corporate clients, such as enhanced policy controls and intelligent booking capabilities. These improvements will help companies manage travel more efficiently while giving travelers a smoother, more predictable experience.