Like the busy kitchen of a sold-out Korean restaurant, Seoul is vibrant, energetic and always on the move. This metropolis of about 25 million people may not appear on every traveler’s top list, but it offers a compelling mix of ancient history, modern culture and nonstop activity that rewards exploration.
Seoul doesn’t have the same reputation as Paris, London or New York, yet it provides its own distinctive attractions: millennia of history, extensive shopping for cutting-edge fashion and electronics, a lively and unique food culture, five royal palaces, colorful pageantry, casinos, clubs and family-friendly sights. With a favorable exchange rate and a large number of English-speaking young people, visitors often find the city welcoming and easy to navigate.
After settling into your accommodation and recovering from jet lag, use the subway and taxis to get around. Buy a T-money card for seamless access to subways and buses; station maps and English signage are generally good. Taxi drivers may not always speak English, but they commonly use smartphones to translate — and carrying your hotel’s business card helps with directions. Taxis are affordable, clean and plentiful. Unless you read Korean, buses can be confusing, so the subway and taxis are the simpler choices for most travelers.
The Han River divides Seoul into two main areas: north (Gangbuk) and south (Gangnam). The northern part contains many historic sites and tourist attractions, while the southern side is known for its affluence, shopping, trendsetting fashion and technology hubs.
Each side of the river splits into distinct neighborhoods. You’ll navigate the city by neighborhood names — for example, Insa-dong for traditional arts and crafts or the palace district around Gyeongbokgung. Shopping is ubiquitous, with shops and street vendors selling crafts, high fashion, sportswear and electronics. Enclosed international-style malls are less common; most shopping takes place in streets and market areas.
N Seoul Tower © JINYOUNG LEE – DREAMSTIME.COM
Start with a visit to N Seoul Tower, the city’s highest vantage point. Take the cable car up the hill and ride the elevator for panoramic views across Seoul. For a different perspective, consider a sunset Han River cruise; these typically do not require advance reservations.
Food in Seoul is social and interactive. Try a Korean barbecue “meat house” where diners grill meats on a built-in tabletop grill while sharing side dishes and conversation. These meals are as much about the company as they are about the food, and they offer a fun way to connect with locals and fellow travelers.
A full-day trip to the Demilitarized Zone (DMZ) between North and South Korea is a powerful experience for many visitors. The heavily fortified border, guarded by large military forces, offers insight into the realities of a divided peninsula. DMZ visits require booking a guided tour and involve significant travel time, so consider whether it suits your group, especially with children.
The National Museum of Korea is one of the world’s most extensive museums and can easily fill a day. Its multi-floor galleries display archaeological finds, thousands of artifacts, hundreds of fine art pieces and a dedicated collection of Asian art.
Gyeongbokgung Palace is another must-see and is accessible by subway from most central hotels. The palace complex contains historic halls, a throne room, a meditation pond and the National Folk Museum, all set amid traditional architecture and landscaped grounds.
The National Folk Museum of Korea interior © SANGA PARK – DREAMSTIME.COM
When you need a break from walking or sightseeing, relax at one of the cafés along the Han River bridges. Sip iced tea or a cold drink while watching city life sweep by and plan your next destination.
For hands-on cultural experiences, Korea House near Myeong-dong offers workshops and demonstrations in traditional crafts and cuisine. Sessions include kimchi-making, hanji paper crafts and dance, usually lasting about two hours, and evening performances feature traditional music and dance with English subtitles.
Seoul’s nightlife is lively and diverse. Itaewon is a cosmopolitan hub where tourists, business travelers, U.S. military personnel and local students gather for dining, bars and clubs. On weekends popular clubs spill onto the streets, while LGBTQ+ visitors often head to bars like Pulse. Hongdae, the university district, buzzes with student-driven nightlife and private karaoke rooms.
In Seoul, there’s almost always something new around the corner — from cultural treasures and historic palaces to contemporary entertainment and cuisine.
Seoul Info to Go
Incheon Airport is a major international gateway known for efficiency and modern design, and Korean Air and Asiana Airlines connect Seoul to destinations worldwide. Some regional flights operate through Gimpo Airport. Entry procedures are generally smooth, and the city center is reachable in under an hour by rail, express bus or taxi. Tipping is not customary in Korea. Currency exchange and ATMs are widely available, and major credit cards are accepted at most establishments. For milder weather and pleasant sightseeing conditions, plan a visit in spring or fall.
Where to Stay in Seoul
INTERCONTINENTAL GRAND SEOUL PARNAS Known for its central location, spacious rooms and service tailored to business travelers and families. Features include a spa, pool, lounge and several dining options. 521 Teheran-ro, Gangnam $$$$
PARK HYATT SEOUL Contemporary luxury with excellent views and a convenient location near COEX mall. Amenities include a spa, pool and a well-regarded restaurant. 606 Teheran-ro, Gangnam $$$
THE SHILLA SEOUL Offers a refined Korean hospitality experience with elegant decor, extensive grounds, a Michelin-starred restaurant and a private shopping arcade. 249 Dongho-ro, Jung-gu $$$
Restaurants in Seoul
BALWOO GONGYANG Operated by monks from a major Buddhist temple, this restaurant serves creative temple and continental cuisine with excellent vegetarian options. Reservations are recommended. Temple Stay Information Integration Center, 56 Ujeongguk-ro, Jongno-gu $$
DOORE Dine in a restored hanok (traditional wooden house) and experience refined Imperial-style cuisine in an elegant setting. 5-24 Insadong 4-gil, Jongno-gu $$
SAMCHEONGGAK Perched near the Blue House area, this venue offers a Korean take on international fine dining with scenic views and a continental fixed menu. 3 Daesagwan-ro, Seongbuk-gu $$$$