Air New Zealand is giving Hobbit fans an exciting opportunity to attend the Hollywood red carpet premiere of The Hobbit: The Desolation of Smaug, the second installment in The Hobbit trilogy.
To enter the contest, fans are asked to watch Air New Zealand’s newly released video Just Another Day in Middle-Earth, which features the airline’s flight attendants, pilots, aircraft engineers, an aircraft marshal, baggage handlers, airport staff and more than 120 extras. The short film invites travelers worldwide to embrace an unexpected journey with the message: “Middle-earth is closer than you think.”
Three winners from different regions will each receive two passes to attend the premiere on the red carpet. In addition, a fourth winner will win an unforgettable Middle-earth experience for two in New Zealand, offering a chance to explore locations and activities inspired by the films.
This promotion highlights Air New Zealand’s creative partnership with The Hobbit franchise and showcases the carrier’s flair for storytelling in its marketing. By blending airline staff with cinematic references and immersive visuals, the video aims to capture the imagination of travelers and fans alike while promoting New Zealand as the home of Middle-earth.
Fans interested in participating should view the video and follow the contest entry details provided by Air New Zealand. The campaign is designed to engage viewers through a compelling short film and a prize package that celebrates both the cinematic world of The Hobbit and the real-world scenery of New Zealand.
Whether you’re a devoted fan of the films or simply curious about visiting New Zealand, this contest offers a memorable way to connect with Middle-earth. Don’t miss the chance to watch the video, enter the competition, and possibly experience a premiere event or a bespoke New Zealand adventure inspired by the films.
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