Name: Amit Arora
Title: Chief Sales and Marketing Officer
Company, City: Emaar Hospitality Group, Dubai
Number of employees: 3,400-plus
Recent project: Opening of Armani Hotel Milano, November 2011
First job: Disney’s Grand Floridian Resort & Spa, 1995
Little-known fact about you: I am an avid collector of stamps and coins, with some very rare pieces in my collection.
Your Business
Essential business philosophy: Aim high — even if you fall short, you will still stand out among the stars.
Best way to keep a competitive edge: Stay innovative and be willing to do things differently.
Yardstick of success: Think big.
As a traveler, the most important item you take when traveling: My iPad
How you spend your time on board: Reading; it’s the only true “me time” I manage to get.
Favorite restaurant in the world: At.mosphere, Burj Khalifa, Dubai (the world’s highest restaurant)
Favorite destination: Berlin, Germany
About Your Brand
What can travelers expect from a stay at The Address Hotels + Resorts and Armani Hotels & Resorts?
The Address Hotels + Resorts is a contemporary brand built around a “one-size-fits-one” approach that places guest benefits at the forefront. Framed by the message “Where Life Happens,” The Address delivers a personal, approachable lifestyle experience designed to serve business travelers, leisure guests and groups with thoughtful service and tailored amenities.
Armani Hotels & Resorts cater to guests who seek refinement, style, privacy and impeccable service. Embodying the “Stay with Armani” promise, these hotels emphasize aesthetic excellence and attention to detail, creating an experience where travel becomes as much an emotional journey as a physical one.
The Address Hotels & Resorts has many hotels in Dubai and other parts of the world, with more on the horizon. To what do you attribute this growth?
Much of The Address’s success stems from establishing strong market credentials in Dubai and delivering consistently high occupancy. The brand stands out by offering clear, tangible benefits that resonate with guests, and by situating each property in distinctive, desirable locations.
Dubai’s rise as a regional tourism hub has also supported the brand’s expansion. The city’s growing connectivity and traveler volumes — reflected in strong airport and airline traffic — create a healthy demand environment. This rising tourist activity contributes directly to The Address’s ability to expand domestically and internationally.
Who are the typical guests at The Address Montgomerie Dubai?
The Address Montgomerie Dubai, set on a premier golf course, attracts both leisure golfers and a significant number of corporate clients. Its location and facilities make it appealing for those seeking an active getaway as well as for business travelers looking for a refined hospitality experience.
The Address and Armani properties share a commitment to elevated guest experiences: The Address focuses on personalized, lifestyle-driven hospitality, while Armani Hotels emphasize signature elegance and discreet luxury. Both concepts prioritize service excellence, thoughtful design and unique locations to meet the expectations of discerning travelers.