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Airbnb analyzed year-over-year booking growth and identified destinations likely to see surges in traveler interest. The list mixes adventurous international spots with lesser-known domestic choices. Below are the seven destinations that showed the strongest growth in bookings. -
7. Eugene, Oregon — Known for its commitment to sustainability, Eugene aims for carbon neutrality and offers easy access to natural areas alongside a vibrant, culturally rich downtown. Its eco-friendly appeal attracts travelers seeking outdoor recreation and local culture.
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6. Xi’an, China — Beyond the famous Terracotta Army, Xi’an is drawing visitors with lively night markets, regional cuisine and rich cultural sites. Its growing appeal combines historical significance with an increasingly dynamic food and nightlife scene.
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5. Romania — With a 298% year-over-year increase in bookings, Romania’s combination of remote villages, ancient forests and historic towns has captured traveler interest. The country offers diverse landscapes and a wealth of cultural and historical attractions.
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4. Sunbury, Victoria, Australia — Near Melbourne, Sunbury hosted events like the ICC T20 World Cup but also draws visitors for its wineries, Victorian architecture and striking natural scenery, making it a compelling stop for travelers exploring the region.
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3. Buriram, Thailand — This rural province combines ancient ruins with modern sporting events like MotoGP, offering travelers a mix of heritage sites and lively contemporary attractions that helped boost bookings.
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2. Bilbao, Spain — Bilbao’s cultural attractions, including the Guggenheim Museum, along with sporting events and a distinct Basque scene, contributed to a 402% increase in bookings. The city’s art, food and architecture make it a standout urban destination.
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1. Milwaukee, Wisconsin — Topping the list, Milwaukee saw a 729% year-over-year increase in bookings. While the 2020 Democratic National Convention contributed to the surge, the city’s year-round cultural attractions, breweries and lakeside setting provide strong reasons to visit beyond that event.
