Hilton Expands: New Hotels, Locations, and Loyalty Perks Revealed

Hilton Worldwide is expanding in Latin America with a new-build Hilton Hotels & Resorts property in Santa Marta, Colombia. Scheduled to open in 2017, the Hilton Santa Marta marks the company’s 14th hotel project in Colombia, joining seven existing hotels and seven projects under development. Situated on one of Santa Marta’s most popular beachfront locations, the hotel will feature 261 guestrooms and suites and offer direct access to the Caribbean Sea and the area’s renowned beaches. Guest amenities will include six restaurants and bars, a business center, and more than 11,000 square feet of meeting and event space.

“We’re excited to bring the Hilton Hotels & Resorts brand to Santa Marta,” said Rob Palleschi, global head of full service brands, Hilton Worldwide. “Hilton Santa Marta will be a welcome addition to our established portfolio in Colombia, complementing Hilton Bogotá and Hilton Cartagena and introducing Santa Marta’s business and leisure travelers to Hilton’s signature amenities and hospitality.”

Hilton Worldwide currently operates 64 hotels and resorts across Latin America, continuing to grow its presence in the region’s hospitality market.