The worlds of hospitality and fashion converge at several hotels and resorts that have teamed up with notable fashion brands to create unique guest experiences and limited-edition products.
© The Hermitage Hotel
Draper James and The Hermitage Hotel
Reese Witherspoon’s lifestyle label Draper James has collaborated with The Hermitage Hotel in Nashville on curated offers that include private shopping experiences and exclusive on-property amenities. As part of the partnership, hotel staff wear custom Draper James uniforms designed specifically for The Hermitage Hotel, reinforcing the property’s Southern style and hospitality.
LSPACE and Thompson San Antonio – Riverwalk
Thompson San Antonio – Riverwalk teamed up with resort-wear brand LSPACE to refresh its Cenote Pool Deck with a cabana makeover. The updated cabanas feature LSPACE pillows, Champagne buckets and branded cups for a bright, resort-ready look. The hotel has also hosted wellness-focused events tied to the collaboration, spotlighting fitness classes and LSPACE’s activewear offerings.
© Hôtel Swexan
Miron Crosby and Hôtel Swexan
Hôtel Swexan in Dallas offers a Cowboy Concierge service that partners with Miron Crosby to provide customized cowboy boots for guests. Travelers can arrange bespoke boot orders in advance so their handcrafted footwear is ready upon arrival, blending local style with personalized luxury.
© Grace Hotel, Auberge Resorts Collection
Mrs. Alice and Grace Hotel, Auberge Resorts Collection
This summer, Grace Hotel in Santorini introduced a collaboration with lifestyle brand Mrs. Alice. The Santorini Collection includes tablescapes and tabletop pieces inspired by the island’s colors and textures, bringing a sense of place to dining and guest experiences on property.
© Mayflower Inn & Spa, Auberge Resorts Collection
Rue de Verneuil and Mayflower Inn & Spa, Auberge Resorts Collection
In Litchfield, Connecticut, Mayflower Inn & Spa partnered with Parisian brand Rue de Verneuil to create exclusive custom tote bags inspired by New England style. The limited-edition designs feature the Mayflower logo and removable nylon straps, making them functional keepsakes for guests and visitors.
© Stanly Ranch, Auberge Resorts Collection
Saks Fifth Avenue and Stanly Ranch, Auberge Resorts Collection
Stanly Ranch in Napa Valley launched The Fifth Avenue Club in partnership with Saks Fifth Avenue, offering personal styling appointments and curated retail experiences for both guests and local visitors. The collaboration blends luxury retail services with resort hospitality, allowing guests to access high-end styling and shopping without leaving the property.
These crossovers between fashion labels and hospitality properties reflect a growing trend: hotels are increasingly partnering with designers and brands to create memorable, branded experiences that extend beyond the room—whether through curated amenities, bespoke products or on-property retail and styling services.