W Hotels Debuts First Hotel in Brazil: São Paulo Opening Details

W Hotels debuts in Brazil with W São Paulo, a luxury property located in a contemporary skyscraper on Rua Funchal in the city’s southern business district. Overlooking the Pinheiros River and the São Paulo skyline, W São Paulo brings a new level of modern luxury to one of Brazil’s most dynamic cities.

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© W Hotels

The hotel offers 179 thoughtfully designed guestrooms beginning on the 25th floor, including 16 suites that mix contemporary design with comfort. In addition, floors two through 22 house 216 W Residences available in five different categories and a variety of sizes. The residences provide a residential-style experience with access to premium amenities such as an indoor swimming pool, two saunas, a relaxation area and an event hall.

On the 39th floor, the signature AWAY Spa presents treatments inspired by Brazil’s diverse biomes. Therapists use native Brazilian ingredients — including açaí, bacuri, buriti, umbu and butiá — to create bespoke treatments that emphasize local botanicals and wellness traditions.

restaurant

© W Hotels

W São Paulo also features a FIT gym, a WET Deck with an outdoor pool, two restaurants, three bars and five event spaces designed for meetings and social occasions. L40 Cozinha de Latitude, located on the 40th floor, pairs panoramic city views with a menu that blends culinary traditions from Portugal, Spain, Italy, Greece, China, Japan and the United States. The kitchen combines Brazilian ingredients and techniques with international influences to create expressive, globally minded dishes.

On the 23rd floor, Bai Cozinha Sulista highlights Southern Brazilian flavors and seasonal ingredients, offering a menu rooted in regional tastes and local produce. Yōso Bar and Café focuses on Japanese-inspired mixology, creating carefully crafted cocktails and a refined beverage program.

Guests and visitors can also walk along an elegant pedestrian passage that connects Rua Funchal with Rua Helena, enhancing the building’s connection to the surrounding neighborhood and providing an attractive route between streets.