Oprah Winfrey praised them. Jon Stewart promoted them. Martha Stewart shared the recipe on television.
Sprinkles Cupcakes, the Beverly Hills bakery focused exclusively on cupcakes since 2005, has attracted a celebrity-studded following. Alongside multiple outlets across the United States, the company even operates a Sprinkles Cupcake ATM on S. Santa Monica Boulevard in Beverly Hills.
Now the acclaimed cupcake maker is preparing to open a new series of retail locations in the Middle East after signing a franchise agreement with M.H. Alshaya Co. The partnership aims to bring Sprinkles to 10 countries across the region: Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
“Our cupcakes are a sophisticated update on an American classic and have developed a strong international fan base among overseas visitors,” said Candace Nelson, founder of Sprinkles Cupcakes. “Our brand is all about outstanding taste and quality and we are confident that Alshaya can deliver that promise to consumers in the Middle East.”