Name: Morten B. Andersen
Title: General Manager
Company, city: SIGNIEL Seoul
Number of employees: 300 at SIGNIEL Seoul; 120,000 across Lotte
Recent project: Launch of the L7 properties in multiple cities
First job: Steward at a hotel, responsible for stocking minibars
Little-known fact about you: I have a broad love of music and enjoy almost every genre.
Your Business
What innovations or initiatives do you expect to shape the industry in the coming years? I believe artificial intelligence will be a major transformative force, provided the industry makes the right investments to apply it thoughtfully.
Best career advice you’ve received: Strive to be better than everyone else; success often requires pushing yourself beyond common limits.
What advice would you give someone starting in the field? Embrace the adventure. Hospitality opens many doors—travel, culture and new experiences—so be curious and dedicated if you want to move up.
Morten B. Andersen as a Traveler
Favorite travel memory or story: I love collecting art from the places I visit. Those pieces carry memories of trips with my family and help me reflect on those experiences long after returning home.
One travel tip you cannot live without: Always bring a charger and an extra set of clothing.
Best advice for business travelers: Book directly through hotel websites and indicate your status as a frequent or business traveler. Communicate your needs with hotel staff so they understand your expectations and can personalize your stay.
About SIGNIEL Seoul
The hotel’s location in Lotte World Tower provides breathtaking views from every room. What in-room amenities and services complement those views? While the views are extraordinary, they are only part of the guest experience. Repeat guests return for our service standards and diverse food and beverage offerings. Thoughtful touches such as our valet boxes provide excellent service while preserving guests’ privacy.
Tell our readers about the hotel’s dining options. SIGNIEL Seoul offers a wide range of dining experiences. Chef Yannick Alléno’s STAY, Modern Restaurant has become a must-visit in Seoul, bringing innovative French cuisine to both the restaurant and our banquet menus. Bicena delivers refined Korean dining in a fine-dining setting for guests seeking traditional flavors elevated by precise technique. The SIGNIEL Club, reserved for suite guests and selected locals, provides exclusive restaurants, a bar and dining on the 107th floor. For intimate group dining, guests can enjoy private fine Chinese cuisine, or experience a nine-seat sushi bar led by a sushi master with panoramic views of the Han River.
What can premium travelers expect from Evian Spa? How does your meeting and event space serve MICE travelers? Evian Spa is selective about its locations; we are proud to host one of only a few worldwide. The spa brings the calming sounds and restorative qualities associated with Evian and the Alps, and it resonates strongly with Korean guests who value beauty and relaxation—about half of users are hotel guests while the remainder are locals. For meetings and events, our Grand Ballroom on the 76th floor—one of the highest ballrooms in the world—offers a memorable setting. Banquet cuisine reflects Michelin-level standards, and many team members bring experience from other Lotte properties, ensuring professional and highly trained service.