Fairmont Hotels & Resorts will expand its luxury portfolio into North Africa with a new property in Morocco. Scheduled to open in 2019, Fairmont La Marina Rabat-Salé will include 200 guestrooms and suites and roughly 90 Fairmont-branded residences.
Jennifer Fox, president of FRHI International and the Fairmont brand, said the company is delighted to enter Morocco’s capital. “Rabat is a destination rich in culture and history, and as the country’s diplomatic and business center it offers a unique combination of architectural landmarks, historic sites and a growing culinary scene,” she said. The hotel aims to showcase the spirit of the city and provide guests with an authentic Moroccan experience.
The new Fairmont will provide generous meeting and event facilities, multiple dining options and a Fairmont Spa. Its waterfront location and range of amenities are designed to attract both leisure and business travelers, as well as long-term residents in the branded residences.
This opening is part of Fairmont’s broader expansion across the Middle East, Africa and India, where several properties are currently under development. Recent and upcoming openings in the region include Fairmont Fujairah, Fairmont Amman, Fairmont Riyadh Business Gate, Fairmont City Stars Sharm El Sheikh, and Fairmont Lagos (expected 2017), reinforcing the brand’s commitment to growing its footprint in strategic markets.