Enterprise Rent-A-Car has expanded its international network by partnering with Reykjavik Excursions, bringing Enterprise’s well-known car hire services to Iceland. Over the coming months, Enterprise’s rental options will become available at both airport and city locations throughout Iceland, offering visitors an established, reliable choice for ground transportation.
Reykjavik Excursions, founded more than 45 years ago as a travel and tour operator in Iceland, introduced car rental services in 2013. That experience, combined with a strong local presence and deep knowledge of Icelandic travel patterns, makes it a natural fit as Enterprise’s local partner. Together, the two companies aim to give travelers seamless access to rental vehicles and high standards of customer service whether they arrive in Reykjavik or travel to other parts of the country.
“Iceland continues to grow as a travel destination. It is important to our service culture that Enterprise customers from all over the world can also rent from us whenever they travel there,” said Peter Smith, vice president of global franchising, Enterprise Rent-A-Car. He emphasized that Reykjavik Excursions shares Enterprise’s commitment to customer care and entrepreneurial spirit, traits the company views as essential for delivering consistent service while expanding into new markets.
Enterprise’s European network already includes a broad portfolio of locations across the continent, from Western Europe to the Balkans. Countries with Enterprise branches include Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, France, Germany, Greece, Hungary, Ireland, Italy, North Macedonia, the Netherlands, Portugal, Slovakia, Spain, Turkey and the United Kingdom. Adding Iceland to this list expands the brand’s reach into the North Atlantic and gives travelers another convenient option when planning trips to the region.
For travelers, the partnership means greater ease in booking rental cars for both short visits and extended stays in Iceland. Enterprise’s reservation systems and customer service standards combined with Reykjavik Excursions’ local expertise are designed to provide flexible vehicle choices, clear pricing, and support tailored to seasonal travel patterns—important considerations in a country known for dramatic landscapes and rapidly changing weather.
Visitors to Iceland often require reliable transportation to explore the country’s diverse attractions, from the capital’s cultural sites to natural destinations such as glaciers, waterfalls and geothermal areas. By offering rental locations at airports and key city points, Enterprise and Reykjavik Excursions aim to reduce friction at arrival and provide straightforward pickup and drop-off options. This convenience supports travelers who prefer to self-drive, whether following the Ring Road, visiting the Golden Circle, or venturing off the beaten path.
Both companies also note the importance of maintaining high standards of vehicle maintenance and customer assistance. Providing well-maintained cars, clear information about driving conditions and safety, and helpful local support are central to the new service offering. These elements are especially valuable for international visitors who may be unfamiliar with Icelandic driving conditions or seasonal requirements such as winter tires.
By joining forces in Iceland, Enterprise and Reykjavik Excursions seek to blend global reservation capabilities and brand familiarity with local operational experience. The partnership is intended to make renting a car in Iceland more accessible and reliable for a growing number of travelers, supporting tourism while delivering consistent, customer-focused service.
You may also like:
Iceland: Adventure Land
Reykjavik: The Capital Of Iceland Is A Fun City At The Top Of The World