Alitalia Reveals New Livery and Upgraded Business Class Experience

Alitalia unveiled a refreshed livery earlier this month at Rome–Fiumicino Airport and revealed plans to enhance its premium offering across its international wide‑body fleet. The revised exterior replaces the carrier’s long-standing green fuselage stripe with a larger, tri‑colored “A” on the tailfin, giving the aircraft a cleaner, more contemporary look.

Inside the business-class cabin, Alitalia will introduce new Poltrona Frau leather seats to provide a more comfortable and refined travel experience. The carrier will continue to emphasize Italian craftsmanship by retaining premium touches such as Frette bedding, Ferragamo amenity kits and Richard Ginori tableware, ensuring a consistent upscale atmosphere for international passengers.