San Francisco, long celebrated for its commercial centers and cultural landmarks, is now home to the first U.S. location of Accor’s Handwritten Collection. The Hotel Stratford San Francisco, Handwritten Collection is a European-style boutique hotel near Union Square along the iconic Powell Street cable car line. This addition marks Accor’s third property in San Francisco, joining the Fairmont hotels on Nob Hill and at Ghirardelli Square.
Originally constructed in 1910, the hotel has undergone a multimillion-dollar renovation that preserves its historic charm while introducing refreshed interiors and modern amenities. The 94 thoughtfully appointed rooms showcase refined décor and comfortable finishes designed to reflect the city’s character and storied past, offering guests a memorable stay rooted in local heritage.
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Guests are welcomed into an elegant lobby featuring wood paneling, marble counters and streamlined self-check-in technology. This summer the hotel will open Navé, a European-style café and bar designed by San Francisco firm MODO, which brings a refined neighborhood gathering spot to the property. In keeping with Accor’s sustainability goals, the hotel has eliminated single-use plastics across the guest experience and uses many operating supplies made from recycled materials.
“San Francisco is one of the most visited cities in the country and is undergoing strong economic recovery,” said Abel Castro, chief development officer, Accor Americas – Premium, Midscale & Economy. “We know that Handwritten Collection will resonate both with domestic and international guests in the United States and look forward to debuting the brand’s first address here.”
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Introduced in 2023, the Handwritten Collection brings together a portfolio of distinct addresses that emphasize warmth, personality and a strong sense of place. The brand’s design approach mixes traditional and contemporary elements, creating bespoke environments so that each hotel feels unique. Positioned within Accor’s Premium, Midscale and Economy division, Handwritten Collection joins a portfolio that currently operates hundreds of hotels across the Americas, with more properties planned for development.