Why Choose Seoul: Top Reasons to Visit and Live in the City

Seoul is the place to host your next international meeting or event.

Interest in Seoul, South Korea, is at an all-time high as people worldwide embrace the hallyu (the global wave of Korean popular culture) through music, film, television, fashion and cuisine. Seoul has developed into an outstanding bleisure destination with year-round attractions, a strengthened tourism infrastructure and a wide range of venues and services tailored to international meetings and events.

The Seoul Metropolitan Government and the Seoul Tourism Organization work closely with Seoul Alliance members — including hotels, convention centers and event service providers — to ensure the city remains a top global MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.

Below is a concise guide to notable venues, group activities and practical tips for planning events in Seoul.

Top Luxury Hotels in Seoul for Events

1. Fairmont Ambassador Seoul
2. Grand InterContinental Seoul Parnas
3. JW Marriott Seoul
4. Seoul Dragon City
5. Sofitel Ambassador Seoul Hotel & Serviced Residences

Sustainable Group Activities in Seoul

1. WeRide MICE Team Program — an eco-friendly team-building and mobility experience.
2. Seoul Guided Walking Tours — curated routes that highlight historic neighborhoods and modern cityscapes while promoting low-impact exploration.
3. Guided Hiking — organized treks on Seoul’s urban mountains and trails for healthy, sustainable outdoor activities.

Group Dining and Unique Venues

1. Floating Island Convention — a striking waterside venue ideal for receptions and banquets.
2. Samcheonggak — a traditional-style cultural venue that blends dining with performance and heritage.
3. Space O — a versatile space suited to private dining, events and cultural gatherings.

Popular Team-Building Experiences

1. NANTA Team Building Program — interactive performance-based workshops inspired by Korea’s musical cooking show.
2. JIJIDAEAK — creative cultural programs and collaborative activities rooted in Korean traditions.
3. Urban Quest by ROKSTAR — city-wide challenges that combine navigation, problem solving and local discovery.
4. K-Pop Olympic by ROKSTAR — energetic group contests inspired by K-pop culture and performance.
5. K-Pop Dance Experience — hands-on choreography sessions led by professional instructors.

Essential Tips for MICE Groups Traveling to Seoul

1. Climate: Seoul has a temperate climate with four distinct seasons, offering pleasant travel conditions year-round depending on your preferences.
2. Etiquette: Observing basic Korean etiquette and local customs helps make a positive impression with hosts and participants.
3. Time zone: Korea Standard Time (KST) is used nationwide; South Korea does not observe daylight saving time.
4. Public holidays: South Korea observes several national holidays throughout the year; check dates when scheduling events.
5. Getting around: Seoul’s extensive subway network is the most efficient and reliable way to travel within the city for groups and delegates.

For detailed information on support programs, venue options and practical planning resources, consult the official Seoul MICE materials and brochures provided by the Seoul Tourism Organization and local event partners.