At Waldorf Astoria, guests can step out of their luxurious rooms and into an Aston Martin driven by a professional chauffeur, thanks to a new global partnership between Waldorf Astoria Hotels & Resorts and Aston Martin Lagonda. The four-year collaboration introduces The Art of Living by Aston Martin, a curated program that pairs bespoke driving experiences with signature Waldorf Astoria stays.
The Art of Living by Aston Martin offers a range of tailored experiences that vary by destination. Options include advanced performance sessions at Millbrook Proving Ground in Bedford, England; instruction at the Nürburgring Driving Academy in Nürburg, Germany; exclusive behind-the-scenes factory tours in London and Gaydon, England; and seasonal events such as Hokkaido On Ice in Japan, available on select dates from February 14–18. Each package is designed to showcase Aston Martin’s latest models while delivering a seamless luxury itinerary and expert-guided driving opportunities.
As part of the partnership, Waldorf Astoria also serves as the official hotel partner for Aston Martin Racing. This affiliation gives guests access to VIP hospitality at major international motorsport events, including the 24 Hours of Le Mans in France on June 15–16, as well as private entry to prestigious automotive gatherings like the Pebble Beach Concours d’Elegance in California on August 18. Guests may expect curated hospitality experiences, priority access, and specialist insights that complement the on-road activities.
The collaboration emphasizes personalized service and convenience: guests can arrange drive-and-stay packages that combine premium accommodations, professional driving instruction or chauffeured experiences, and curated behind-the-scenes access. Whether seeking an adrenaline-fueled track day, an immersive factory tour, or a refined motorsport weekend, The Art of Living by Aston Martin aligns the automotive heritage of Aston Martin with the refined hospitality standards of Waldorf Astoria.
These offerings extend the luxury lifestyle proposition for guests who value performance, craftsmanship, and exclusivity. By integrating high-performance driving programs and VIP event access into the hotel experience, Waldorf Astoria and Aston Martin create unique opportunities for enthusiasts and discerning travelers to enjoy immersive automotive experiences without sacrificing the comfort and service expected from a leading luxury hotel brand.
Aston Martin at Waldorf Astoria Hotels & Resorts © Waldorf Astoria Hotels & Resorts, Aston Martin