Booking.com recently published a global ranking of the friendliest places on Earth based on traveler reviews. The survey found that 73% of international travelers consider welcoming, interesting locals a major factor when choosing their next destination, underscoring how important local hospitality is to modern travel decisions.
In Booking.com’s country-level analysis, the top ten most welcoming nations are: Austria, the Czech Republic, Poland, New Zealand, Taiwan, Romania, Hungary, Ireland, Serbia, and Greece. These countries topped the list because visitors consistently praised the warmth, helpfulness, and engaging character of local people.
At the destination level, the ranking highlights smaller towns and natural spots that left a strong impression on visitors for their friendly communities and memorable atmospheres. The most welcoming destinations worldwide include Göreme, Turkey; Slunj, Croatia; Eluanbi, Taiwan; Niagara-on-the-Lake, Canada; Lake Tekapo, New Zealand; Bendigo, Australia; Newport, Rhode Island; Nozawa Onsen, Japan; Fernando de Noronha, Brazil; and El Chaltén, Argentina.
In the United States, Booking.com’s list of most welcoming cities showcases a mix of coastal towns, mountain retreats, and vibrant urban centers. Leading the U.S. list is Newport, Rhode Island, followed by Sedona, Arizona; Oklahoma City, Oklahoma; Pittsburgh, Pennsylvania; Fort Worth, Texas; Baltimore, Maryland; Louisville, Kentucky; Arlington, Virginia; Anaheim, California; and Jacksonville, Florida. These cities earned praise for their friendly locals, approachable hospitality scene, and visitor-focused amenities.
Overall, the findings emphasize that traveler satisfaction often hinges on human connections as much as on attractions or scenery. Whether travelers seek picturesque landscapes, historic streets, or lively cultural experiences, being welcomed by friendly residents frequently shapes the most memorable trips.
For travelers planning future trips, considering destinations noted for hospitality can lead to richer experiences, easier navigation of local life, and a stronger sense of connection to a place. From European capitals and small towns to remote natural havens and American cities, the places highlighted by Booking.com show that warmth and openness from locals remain a powerful draw for visitors worldwide.