Starwood Hotels & Resorts will more than double its Aloft hotel presence in Texas over the next three years. Targeting the needs of modern travelers, the brand plans to grow from seven Aloft properties in the state to 16 by 2018. Additions include two new hotels in Houston, two in Austin, three in the Dallas–Fort Worth area, and new locations in cities such as Shenandoah and College Station.
“Aloft is registering strong growth in Texas and other key markets worldwide, driven by the brand’s tech-forward approach, lively social spaces and inventive programming,” said Brian McGuinness, senior vice president for specialty select brands at Starwood Hotels & Resorts. “Approaching our 100th hotel globally, Aloft remains one of the fastest-growing names in hospitality, supported by an expanding development pipeline.”
Each Aloft hotel delivers contemporary, loft-inspired design and modern technology. Standard features include open, loft-like guest rooms, Re:fuel at Aloft—a convenient, gourmet grab-and-go food and beverage concept—splash pools and 24-hour fitness centers. These amenities are designed to meet the preferences of today’s connected, experience-focused traveler while providing consistent, recognizable service across the growing Texas portfolio.