Fairmont Hotels & Resorts has launched a curated wine club in partnership with Dean & DeLuca, the gourmet market renowned for its extensive wine selection. Called Fairmont Vintages, the program is offered exclusively to Fairmont President’s Club members and delivers quarterly shipments of six rare, highly rated California wines. Members also gain access to private tasting sessions hosted at Dean & DeLuca in Napa Valley.
“We know that exceptional culinary experiences matter to our guests, both on the road and at home,” said Jennifer Fox, president of Fairmont Hotels & Resorts. “Fairmont Vintages lets us present a thoughtful, experiential program that sparks guests’ passions and gives them a chance to discover something new.”
“I’m thrilled to give Fairmont’s most dedicated guests the chance to take a tasting journey through Napa Valley and sample some of the region’s best and most hard-to-find wines,” said Kerrin Laz, wine director at Dean & DeLuca. “This carefully curated selection includes truly distinctive labels, many of which are personal favorites.”
Fairmont Vintages membership is offered exclusively to Fairmont President’s Club members in the United States. Members can also purchase a membership as a gift. The program is tiered, with pricing starting at $400 per year, and focuses on delivering a high-quality, small-batch wine experience that emphasizes California producers and intimate tasting opportunities.
The club blends the hospitality expertise of Fairmont with Dean & DeLuca’s wine knowledge to create a program aimed at collectors and enthusiasts. Each quarterly box is assembled to showcase a variety of styles and vintages, giving members a chance to expand their wine knowledge and enjoy selections that are often difficult to source through conventional retail channels. Private tastings in Napa provide a complement to the at-home experience, allowing members to engage directly with sommeliers and winemakers in a curated setting.
Designed for travelers and wine lovers who appreciate thoughtfully selected bottles and exclusive experiences, Fairmont Vintages emphasizes quality, provenance, and discovery. By limiting membership to Fairmont President’s Club participants, the program maintains a level of exclusivity while offering added value to the hotel loyalty audience.
If you are a Fairmont President’s Club member interested in specialty California wines and curated tasting events, Fairmont Vintages provides a seasonal way to explore Napa Valley offerings and build a focused collection of distinctive bottles.
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