Sheraton Hotels and Resorts is bringing cheer to travelers facing delays this holiday season. Through Dec. 24, the brand’s holiday activation at John F. Kennedy International Airport’s Terminal 7 offers delayed passengers the chance to redeem gifts and prizes as part of Sheraton’s “Delight My Delay” campaign, which launched on social media on Dec. 14.
At JFK, travelers experiencing delays can scan their boarding passes at Sheraton-branded kiosks in Terminal 7. The kiosks convert the number of minutes a flight is delayed into entries for prize drawings: the longer the delay, the more opportunities to win. Prize offerings include complimentary stays at Sheraton resorts, cameras, drones, gift cards and travel accessories—items chosen to make a travel interruption feel a little brighter and more convenient.
In addition to the kiosk giveaways, Sheraton’s broader advertising effort, “Where Actions Speak Louder,” expands the impact of each win: winners receive a second prize they can pay forward to another delayed traveler. This encourages generosity among guests and helps create positive moments during an otherwise stressful travel experience.
The campaign is designed to improve the passenger experience by turning wait time into an engaging, rewarding activity. By combining physical kiosks with social media promotion, Sheraton aims to reach travelers both on site and online, raising awareness of the brand while delivering tangible benefits to those affected by delays.
Terminal 7 visitors who encounter a delay should look for the Sheraton kiosks to participate. The initiative runs only through Dec. 24 and is focused on providing immediate rewards that range from practical travel gear to full hotel stays. For travelers seeking a more pleasant holiday journey, the campaign offers a simple, friendly way to reclaim a lost portion of their travel day.