Auberge Resorts Collection has announced the return of the Auberge Resorts Collection Concert Series presented by Bilt, with country-pop artist Maren Morris opening the 2025 season at Primland, Auberge Resorts Collection. The performance will take place Sept. 19 on the 12,000-acre private mountain estate, offering an intimate concert experience set against the scenic Blue Ridge Mountains of Virginia.
© Courtesy of Auberge Resorts Collection
The Concert Series, which launched in 2024, brings award-winning artists to Auberge properties for small, curated performances. Past highlights include Kate Hudson at The Inn at Mattei’s Tavern, LeAnn Rimes at The Lodge at Blue Sky and Maren Morris at Commodore Perry Estate. More concerts for the upcoming season will be revealed this fall.
“We are honored to welcome Maren Morris to Primland to kick off the 2025 Auberge Resorts Collection Concert Series,” said Christian Clerc, president and chief executive officer of Auberge Resorts Collection. “We take pride in curating unforgettable experiences for our guests, and this performance is a prime example—bringing world-class talent to our most breathtaking settings.”
Concert Series weekends are designed to reflect Auberge’s emphasis on experiential travel and the distinct character of each property. For the Primland event, the resort will offer a weekend package that includes preferred concert seating, accommodations and curated resort experiences. Guests can add activities such as a Moonshine cocktail experience, the resort’s Aerial Adventures challenge course, and a guided RTV journey. Packages begin at $1,999 per night and include accommodations, two preferred seating tickets and two Moonshine cocktails served during the concert.
Reservations for the Primland performance are available through the resort. Additional concert dates and locations will be announced this fall; check back for updates and further scheduling information.