W Hotels Opens First Amsterdam Location — Luxury Downtown Stay

W Amsterdam has opened its doors just steps from Dam Square and the Royal Palace. The new property introduces WET DECK, the city’s first rooftop pool, and features notable dining destinations including THE DUCHESS and MR PORTER.

“The much-anticipated opening of W Amsterdam brings a fresh perspective on hospitality to the heart of the city,” said Anthony Ingham, global brand leader, W Hotels Worldwide. “Amsterdam is a global hub for design, music and fashion—areas that resonate strongly with W Hotels and our guests. As one of Europe’s most visited cities, we’re excited to invite both travelers and locals into an energetic environment full of unexpected moments.”

Situated at the center of Amsterdam’s lively social scene, the 238-room hotel reimagines the traditional lobby with the W brand’s signature style. The property includes four outdoor terraces, a variety of dining venues, a state-of-the-art fitness center and flexible meeting and event space, designed to serve both business and leisure guests.

The launch of W Amsterdam expands Starwood’s presence in the Netherlands to three hotels, joining Sheraton Amsterdam Airport Hotel Schiphol and Hotel Des Indes, a Luxury Collection Hotel, The Hague. The company plans further growth in the Dutch market with the upcoming debut of Element Amsterdam in early 2016.