New World Wealth surveyed 800 millionaires worldwide to identify their favorite hotels, airlines and luxury trains. The results reveal clear preferences for iconic properties, established carriers and classic rail journeys favored by high-net-worth travelers.
The top five individual hotels, ranked by popularity among respondents, are:
- The Bellagio
- The Plaza
- Mandarin Oriental, London
- Hotel du Cap-Eden-Roc
- Raffles Singapore
These hotels are noted for their history, service standards and distinctive locations. The survey also highlighted a common trait among the most highly rated properties: many are relatively small, typically with fewer than 300 rooms, which allows them to deliver personalized service and maintain an intimate atmosphere that appeals to affluent travelers.
The top five airlines favored by the surveyed millionaires are:
- Singapore Airlines
- Qantas
- Japan Airlines
- Lufthansa
- Air France
Respondents praised these carriers for consistent in‑flight service, extensive route networks and strong reputations for comfort and reliability—qualities that matter most to frequent and discerning flyers.
Luxury trains that emerged as favorites include:
- Eastern & Oriental Express
- The Blue Train
- Rovos Rail (Pride of Africa)
- The Maharajas’ Express
- The Orient Express
The study pointed to growing interest in luxury rail travel, especially in Africa, where services like The Blue Train and Rovos Rail offer scenic, multi‑day journeys that combine elegant accommodation with immersive regional experiences. These trains are valued for their blend of heritage, comfort and destination‑focused itineraries.
Overall, the survey underscores two clear trends among affluent travelers: a preference for smaller, service‑driven hotels that provide privacy and bespoke experiences, and an appreciation for premium travel modes—whether by air or rail—that emphasize comfort, reliability and exceptional service.