Now available at Rosewood Guangzhou, Rosewood Hong Kong, Rosewood London, Rosewood Phuket and Rosewood São Paulo, the capsule lifestyle collection from Sporty & Rich recently debuted in the courtyard of Rosewood London. Led by founder Emily Oberg, the launch featured wellness activities such as a Pilates class, guided breathwork, breakfast and a panel discussion celebrating the partnership between the brands. The collection will also be carried at the soon-to-open Rosewood Schloss Fuschl and Rosewood Doha.
© Rosewood Hotels & Resorts
“I’m thrilled to collaborate with Rosewood and Asaya on a refined sportswear collection that lets guests move effortlessly from gym or spa to sightseeing,” said Oberg. “From the ‘health is wealth’ Asaya Blue hoodies to the wellness ivy disco short, these pieces were created for both comfort and style. We expect they’ll become keepsakes as well as wardrobe staples for wellness-minded travelers.”
The capsule features a crewneck top, sports bra, T-shirt, disco short, hat, socks, hoodie and biker shorts. Rooted in the Lively & Rich philosophy, the collection reflects wellness pillars—emotional health, physical wellbeing, healthy skin, nutrition and community—and complements Rosewood’s A Sense of Place values.
“Asaya and Sporty & Rich both grew from a shared desire to support and inspire people on their wellbeing journeys,” said Joanna Gunn, chief brand officer, Rosewood Hotel Group. “This collection marks the beginning of an exciting collaboration between our brands and offers something meaningful to our guests and loyalists who hold similar values.”