The latest trend in bathing emphasizes the benefits of cold water. Cold plunges and icy soaks have been popularized by figures like Wim Hof, known as “The Ice Man,” and are rooted in long-standing traditions in places such as Fjord Norway, where people of all ages practice ice bathing. Research and first-hand accounts suggest that brief immersion in cold water can offer real health and social benefits.
© Solstrand Hotel & Bad/Montag
Studies of regular ice bathers have shown elevated levels of certain protective markers in the blood, markers associated with resistance to infections. Professor Maja-Lisa Løchen at UiT, The Arctic University of Norway, notes that these findings align with observations that ice bathers report fewer respiratory infections than others.
© Solstrand Hotel & Bad/Montag
In Norway, cold-water swims are commonly paired with a warming session in a sauna, creating a contrast therapy that many find both healthful and deeply satisfying. Popular locations for trying this tradition include Elva Hotel in Voss, where cold plunges are followed by a wood-fired sauna; the Nausta floating sauna in Molde, set beside Moldefjord; Luster Fjord Spa in Luster; Solstrand Hotel & Bad near Bergen; and Damp Sauna Hinna near Stavanger, which overlooks the Gandsfjord. These and other spots across the fjords offer opportunities to connect with nature while experiencing the invigorating effects of cold-water bathing.
The immediate sensations after emerging from icy water are often described as intensely pleasant. Tove Reisegg Jacobsen, who swims regularly with a group at Voss Hotel, says, “When you come out of the water, a strong feeling of warmth comes over the body, and I almost feel a bit euphoric.” Many swimmers report a rush of endorphins, easier conversation, and a strong social bond formed through the shared experience.
Cold-water bathing is not just a physical practice but also a cultural one in regions where it is embraced. Whether you are seeking potential immune benefits, an invigorating contrast with sauna heat, or a social ritual that brings people together, the tradition of plunging into cold water offers a compelling combination of physical and emotional rewards. If you decide to try it, follow local safety guidance, build tolerance gradually, and enjoy the natural settings that make the experience memorable.