Members of the global Priority Pass program — which offers access to more than 1,200 airport lounges worldwide — will soon receive additional benefits as part of their membership. These new perks expand beyond lounge access to include discounts and offers at a range of airport shops, restaurants and services.
The benefits include percentage discounts and special offers at participating retailers and vendors. For example, travelers can receive 10 percent off purchases of $80 or more at Newark Liberty International Airport’s Touch of Color, and similar discounts are available at specialty retailers such as Emporio Armani, Montblanc and Pink at Miami International Airport. Other participating partners include Duty Free America and XpresSpa, the quick-service airport spa kiosk.
Priority Pass members can access the new offers by logging into their accounts, selecting an airport and viewing the list of available perks at that location. Offers are available across 146 airports in 32 countries, and members can download a QR code for a specific deal to save on their mobile device and present it at the airport when redeeming the discount.
These additions respond to traveler preferences identified in recent research: a survey by Collinson Group found that nearly half of respondents would consider arriving at the airport earlier if they had incentives such as discounts available at shops and restaurants. By expanding benefits beyond lounges, Priority Pass aims to make the airport experience more rewarding and convenient for members, encouraging them to explore on-site dining, retail and wellness options before their flights.