China Airlines’ new 777-300ER has drawn attention from passengers and international juries since the airline accepted its first delivery from Boeing in October 2014. Boeing Commercial Airplanes’ then-CEO Ray Conner praised the airplane as “one of the most beautiful designs.”
The 777-300ER NexGen cabin has earned repeated recognition at home and abroad. Its cabin blends Eastern aesthetics with advanced technology and environmental considerations, reflecting a thoughtful approach to both form and function.
China Airlines Chairman Huang-hsiang Sun described the 777-300ER NexGen as “an extension of Taiwan’s cultural diplomacy.” As a flagship Taiwanese carrier, China Airlines sought to weave elements of cultural creativity and everyday aesthetics into the aircraft, using its global network to showcase the strengths of Taiwanese design.
Led by chief designer Ray Chen and an experienced design team, the cabin reinterprets classic visual themes through a Taiwanese perspective. The resulting interiors express the airline’s brand evolution while promoting Taiwan’s design identity to international travelers.
Distinctive details set this 777-300ER apart. The cabin features the industry’s first persimmon wood-grain interior finish, paired with dark-blue cloud motifs and subdued gold accents. These choices create a refined, warm atmosphere while conveying cultural references in a contemporary way.
China Airlines operates the new 777-300ER NexGen on long-haul routes including Los Angeles, New York, San Francisco, Frankfurt and Shanghai.
Award-Winning Design
Since its introduction, the 777-300ER has collected numerous awards and honors for its design and passenger experience (2014–2015):
- Red Dot “Best of the Best” Design Award (Germany)
- Good Design Award (Japan)
- A’ Design Award – Silver (Italy)
- Skytrax: Ranked among Best Premium Economy Class Airline Seats (No. 8)
- Golden Pin Design Award – Best Design (Taiwan)
- Taiwan International Creative Design Competition – Distinction
- Listed among the World’s Top 10 Passenger Choice Airline Brands and Airport VIP Lounges by TheDesignAir
- Global Traveler: Best Airline in North Asia, Best Flight Attendant Uniforms, and Best Business-Class Seat Design (2015)
- Global Traveler: Top Five Champagnes in International Business Class for A. Robert Champagne