Established as an alpine resort in 1864, St. Moritz in the Swiss Alps ranks among the country’s highest and most prestigious destinations. Known for 217 miles of groomed pistes, upscale boutiques and outstanding dining, the town has long attracted winter-sports enthusiasts and luxury travelers alike. The local real estate market is now seeing fresh momentum with the announcement of 17 new luxury apartments set to open in 2018, operated by Grace St. Moritz Hotel, part of a privately owned collection of boutique hotels, restaurants and spas.
The new residences, housed within the historic La Margna Hotel built in 1906, include an array of layouts from stylish studios to a four-bedroom mezzanine penthouse. Renovations are designed to preserve original architectural details and period charm while introducing contemporary comforts and refined finishes. Careful restoration will retain the building’s heritage character while upgrading interiors to meet modern standards of luxury living.
An important advantage for international buyers is that the units will be available for purchase by non-Swiss nationals, broadening the market beyond domestic investors. This move is expected to attract wealthy buyers seeking secondary residences in a world-class alpine resort, as well as investors drawn to St. Moritz’s year-round appeal—winter skiing and summer mountain activities, combined with a well-established reputation for exclusivity.
Grace St. Moritz’s management of the apartments suggests owners will benefit from professional hospitality services and on-site amenities associated with high-end hotel operations. That combination of private residence with hotel-style management often appeals to buyers who want luxury without the responsibilities of full-time property management, and it can also support rental potential during peak seasons.
The expansion of luxury housing in St. Moritz reflects broader trends in premium alpine real estate: careful restoration of historic properties, integration of modern conveniences, and service-driven ownership models. For those considering a purchase, the opportunity to acquire a piece of a restored 1906 landmark, coupled with access to top-tier ski terrain and resort facilities, makes these apartments a notable addition to the local market.
