The city of Shanghai has raised the bar for luxury with the opening of a self-styled 7-star hotel on the Bund, the city’s prestigious waterfront along the Huangpu River.
Wanda Reign on the Bund opened in June 2016 and quickly became a preferred address for China’s affluent travelers and social scene. While there is no official 7-star rating for hotels, the developers embraced the label as a bold marketing move for the palatial property they spent three years building.
This is the 51st property in the Wanda Hotels and Resorts portfolio and includes a private members’ club, Club Reign, located on the second floor. Publicly accessible amenities for guests include a three-room spa, a KTV lounge for private karaoke sessions, and two on-site restaurants: MARC, offering French cuisine, and HE, a Japanese restaurant that imports all ingredients and utensils from Japan to ensure authenticity. For guests seeking exclusive transportation, the hotel also offers luxury car rentals, including a four-hour Rolls-Royce rental option.
Designed to appeal to high-end tastes, Wanda Reign on the Bund blends grand architectural details with contemporary comforts. Its prime location along the historic Bund provides sweeping views of the Huangpu River and easy access to Shanghai’s cultural and commercial districts. The hotel’s combination of private club spaces, gourmet dining, spa services, and bespoke transport options positions it as a destination for both leisure and business guests who prioritize privacy, high service standards, and meticulous attention to detail.
Since opening, the hotel has hosted a range of upscale events and become a meeting point for the city’s elite. Club Reign serves as an exclusive social hub, while the dining venues cater to refined palates—MARC focusing on classic and modern French dishes and HE emphasizing a traditional Japanese culinary experience through imported products and utensils. The spa program provides tailored treatments in intimate private rooms, and entertainment facilities like the KTV lounge offer a private setting for social gatherings.
Although some observers note the unconventional use of a “7-star” label, the hotel’s design, service offerings, and premium facilities support its positioning at the top end of Shanghai’s luxury hotel market. For travelers seeking an opulent stay on the Bund, Wanda Reign on the Bund represents an uncompromising approach to luxury and exclusivity in one of China’s most dynamic cities.