What Is The Vision For Weihai Point Golf And Resort?
The vision for Weihai Point Golf and Resort began when Kumho Asiana Group chairman Sam Koo Park visited the former Pan China Golf Club and was captivated by the peninsula’s natural beauty and clear waters. He purchased the property with the intention of creating a distinctive golf resort rather than a championship-length course, recognizing the site’s limited length but exceptional setting. The goal was to design a thoughtful, strategic links-style course that would offer a true resort experience. When Weihai Point opened in August 2008, leadership set an ambitious target: to rank among the world’s top five golf courses within ten years. Development has focused on preserving the landscape, creating a memorable course experience, and integrating luxury accommodations and service consistent with that vision.
How Easy Is It For Visitors To Korea And China To Spend A Few Days At Weihai Point?
Weihai Point is highly accessible for visitors from both Korea and China thanks to multiple flight connections and on-site luxury accommodations. The resort features a six-star hotel with 53 spacious guestrooms plus 28 private seaside villas, making it ideal for short golf breaks. Asiana Airlines operates nine weekly flights between Seoul Incheon and Weihai International (about 45 minutes) and a daily flight to nearby Yantai (about 50 minutes). A limousine transfer brings guests from either airport to Weihai Point in roughly 50 minutes. This schedule allows easy itineraries—travelers can fly in the morning, play an afternoon round, stay overnight, and depart the following day after another round. Asiana also offers four weekly flights from Busan to Weihai, while Chinese carriers provide direct domestic services from Beijing and Shanghai to Weihai or Yantai, ensuring broad connectivity for regional travelers.
How Does Weihai Point Compare To Other Golf Courses In Asia?
Asian golf courses vary widely based on terrain and design—many are built on mountains or flatlands with extensive landscaping. They typically distinguish themselves through marketing, accessibility, and maintenance standards. Weihai Point stands apart because of its inherent site qualities: the peninsula’s coastal links character, panoramic ocean views, and natural scenery create a unique golfing environment. Managed and maintained under the supervision of Asiana Country Club’s experienced team and the Kumho Asiana Group, Weihai Point has earned recognition as one of the most beautiful links-style courses in the region. Although the layout measures 6,235 yards, the course is challenging thanks to strategic routing and seasonal strong winds that test shot selection and course management.
For golfers who prefer inland or highland courses, Asiana Country Club near Seoul offers a 36-hole championship facility. That membership club hosts a Korean PGA event annually and is well regarded among Korea’s serious golfers, providing a contrast to Weihai Point’s seaside links experience.
Tell Our Readers About Your Career At The Kumho Asiana Group.
My career with Kumho Asiana Group spans more than two decades. I began at Asiana Airlines handling regulatory matters and negotiating traffic rights for international routes. After earning an IATA aviation MBA in 1997, I transitioned into airline marketing. As alliance manager, I led negotiations that culminated in Asiana joining Star Alliance in 2002 and later served as country manager in Manila to support the airline’s expansion into the Philippines.
Following my aviation roles, I moved into hospitality, golf and resort development. I oversaw the acquisition and renovation of properties including Weihai Point and LaoLao Bay Golf in Saipan, and managed hotel development projects such as InterContinental Asiana Saigon, Sheraton Incheon Hotel and JW Marriott Hotel Tripoli. I have also supervised operations for notable properties including Kempinski Beijing, Hanoi Daewoo and Sheraton Guilin, combining experience in airline strategy with resort and hotel development to advance Kumho Asiana’s leisure and hospitality initiatives.