The Starwood Preferred Guest® program revolutionized hotel loyalty in 1999 by introducing a no-blackout-date policy at a highly sought-after collection of properties worldwide.
One of the most direct ways to earn Starpoints—the program’s reward currency—is with the Starwood Preferred Guest Credit Card from American Express. Cardholders earn 1 Starpoint per eligible dollar spent and receive double Starpoints on stays at Starwood properties, including brands such as St. Regis, Westin, W, Sheraton, The Luxury Collection, Aloft, Element, Four Points and Le Méridien.
Starpoints can be redeemed for free nights at more than 1,100 hotels and resorts in nearly 100 countries, and for flights with over 150 airlines—all without blackout dates. Points are also transferable to 30 frequent flyer programs, giving flexibility for travelers who prefer air travel over hotel redemptions.
Three Cities to Visit
Below are three appealing destinations to consider visiting using Starpoints. Each offers distinct attractions—outdoor recreation, music and culture, and urban revitalization—paired with nearby Starwood properties that make using your rewards simple and rewarding.
Boulder, CO
While Denver often gets the spotlight, Boulder is a standout destination for outdoor enthusiasts and city visitors alike. Surrounded by the Rocky Mountains, the area delivers excellent hiking, skiing, and abundant natural scenery alongside a lively local dining scene that ranges from casual eateries to unique culinary finds.
For memorable views and convenient access to both Boulder and Denver, consider booking a room with panoramic scenery. The Westin Westminster offers sweeping vistas of the Rockies and the plains beyond, and its location places you within easy reach of both cities—ideal if you want to split time between mountain adventures and urban attractions.
Asheville, NC
Asheville has steadily built a reputation as a vibrant cultural hub, often likened to other creative cities for its thriving music, arts and food scenes. The city is surrounded by natural beauty, making it a popular spot for visitors who enjoy both outdoor activities and a lively downtown.
Music and festivals are central to Asheville’s identity. The city hosts a wide range of musical styles—indie, electronic, folk, jazz, bluegrass and more—and events such as Moogfest, a large festival celebrating the intersection of music, art and technology, have drawn major artists and enthusiastic crowds.
For downtown convenience and mountain views, Aloft Asheville places you in the heart of the city within walking distance of numerous independent restaurants and music venues, while offering scenic views of the surrounding peaks.
Minneapolis, MN
Minneapolis has experienced a cultural and culinary renaissance in recent years, attracting chefs, musicians and artists who have helped transform the city into a dynamic Midwest destination. The city’s revitalized neighborhoods offer inventive dining, craft cocktail bars, performing arts and a lively local music scene.
If you appreciate historic architecture and a vintage-meets-modern atmosphere, consider staying at the W in Minneapolis. Housed within the landmark Foshay Tower, the hotel blends Art Deco design with contemporary comforts. Guests can enjoy a Prohibition-era vibe at the Sky Bar, award-winning dining at Manny’s Steakhouse, and an observation deck and museum that offer striking views of the city from higher floors—making it an engaging base for exploring Minneapolis.
Each of these cities provides distinctive experiences that pair well with Starwood properties, allowing you to maximize your Starpoints for memorable stays and easy access to local attractions.