As low-cost carrier Norwegian Air continues to grow its network between European cities and U.S. destinations, the airline is working to improve the onboard experience for its expanding passenger base. To keep fares competitive, Norwegian typically charges separately for extras such as checked baggage, onboard meals and seatback entertainment, but one valuable amenity is set to become more widely available on transatlantic flights: WiFi.
Having already become the first European carrier to introduce free in-flight WiFi on certain smaller aircraft within Europe, Norwegian is now preparing to equip its larger fleet — including Boeing 787 Dreamliners and 737 MAX aircraft — with onboard internet connectivity. This move would make Norwegian among the first airlines to offer WiFi on transatlantic routes for its passengers.
The airline has not announced a firm launch date, but developers are targeting a roll-out in mid-to-late 2018. When implemented, the service will allow customers to stay connected on long-haul flights for messaging, browsing and light streaming, enhancing the value of budget fares while keeping the airline’s low-cost model intact.
Norwegian’s approach reflects broader trends in aviation, where carriers increasingly view reliable onboard WiFi as a differentiator that can improve customer satisfaction and open ancillary revenue opportunities. For travelers, the expansion of WiFi to larger, long-haul aircraft promises smoother communication and entertainment options during transatlantic journeys without significantly raising base ticket prices.