WOW air quickly made a name for itself in the travel market by offering very low fares between mainland Europe and North America. Based in Iceland, the budget carrier became known for some of the cheapest international tickets available. However, passengers should expect additional charges for extra services such as checked baggage, onboard meals, and seat selection, and most itineraries include a stopover in Reykjavik.
Building on demand for affordable long-haul travel, WOW air plans to introduce nonstop service between Reykjavik (KEF) and Tel Aviv (TLV), marking its first destination in the Middle East. The carrier aims to operate up to six weekly flights between Keflavik Airport near Iceland’s capital and Ben Gurion International Airport in Israel. In addition to serving travelers between Iceland and Israel, the route is intended to act as a connecting option for passengers traveling between Israel and both the East and West coasts of the United States.
The new route targets a consistent flow of travelers between Israel and the U.S., a market driven by family visits, cultural exchanges, and programs such as birthright trips. By offering low-cost nonstop service on this corridor or convenient connections via Reykjavik, WOW air hopes to attract price-sensitive passengers who prioritize affordability over bundled amenities.
For travelers considering WOW air, it’s important to weigh the low base fares against the potential for extra fees and the airline’s no-frills model. Those who travel light and book early may find substantial savings, while passengers needing checked luggage, seat assignments, or meal service should budget for add-ons. The proposed Tel Aviv route could create more options for international travelers seeking economical transatlantic and transcontinental connections, particularly between Israel and North America.
As with any new route, prospective flyers should monitor official announcements for finalized schedules, exact frequencies, and the full range of onboard and airport services. If the route launches as planned, it could broaden travel choices and offer a competitive low-cost alternative for passengers on this popular Israel–U.S. corridor.