Arrival/Check-In: I have visited Seoul for years and often stayed at Lotte Hotel Seoul because of its central location near business districts, museums and markets. This visit was different: the Executive Tower has reopened after a full renovation, and the experience felt distinctly refreshed.
The Executive Tower has a private entrance that leads into a cream-marbled lobby where dedicated Tower staff welcome guests and escort them to the Sky Lobby for check-in. The bright, spacious lobby provides numerous seating areas and beverage service while you complete registration; I enjoyed a hot oolong tea. Staff asked how they could assist with my plans, offering help with dinner reservations, museum tours and other arrangements, which was a helpful way to begin the stay.
Guest Quarters: My Junior Suite on an upper floor opened into a long hallway finished in warm wood tones. The blend of modern and classic luxury décor felt both comfortable and elegant.
The well-lit corridor featured a large mirror and ample closet space with cushioned hangers for delicate items. A striking in-room appliance was the LG Styler, a slim unit that refreshes garments with steam and Wi‑Fi control—handy for quickly steaming coats and blouses between outings. The hotel also offers two complimentary ironing services if needed. Opposite the closet, a gray-marbled bathroom included a dual-sink vanity stocked with Dyptique amenities and a three-panel mirror. A frosted glass shower with a rainfall head and an adjacent spa bathtub added a relaxing touch.
The suite opened into a living area filled with natural light and city views. A large modern chandelier provided good illumination over the seating area and a spacious, business-friendly desk equipped with international outlets for multiple devices. A fully stocked minibar featured both familiar international options and local spirits. I spent most of my time working and unwinding in this comfortable space.
The bedroom contained a king-sized bed with plush linens that delivered an excellent night’s rest. An HD LG flat-screen TV faced the bed. Because nearby building signage can emit bright neon light after dark, blackout curtains are recommended for undisturbed sleep.
Services/Amenities: I ate nearly every meal at Le Salon, the Executive Tower lounge reserved for tower guests. It offers breakfast, afternoon tea and evening cocktail service. The atmosphere is calm and a bit reserved—popular with business travelers and small families—making it particularly suitable for a quiet stay. Staff at the live cooking stations were attentive, and the breakfast selection, including dim sum and waffles, made mornings enjoyable. For happy hour I sampled Champagne and charcuterie.
Private meeting boardrooms are available with full media support and catering. I used a boardroom for a meeting and appreciated the modern décor and the concierge’s assistance with setup and beverage service.
The fitness center is shared between the towers and requires a short walk to reach. Once there, you’ll find rows of advanced equipment and a sauna for post-workout relaxation—amenities that will satisfy fitness-minded guests.
Top Takeaways:
◆ The Executive Tower provides an outstanding experience for business travelers in Korea.
◆ Staff throughout the property are friendly and proactive in assisting with dining, entertainment and business needs.
◆ The in-room LG Styler, which refreshes garments quickly, was a welcome convenience.
LOTTE HOTEL SEOUL
30, Eulji-ro, Jung-gu
Seoul, South Korea
tel 82 2 771 1000
lottehotel.com