LATAM Airlines, the new airline brand formed by the merger of LAN Airlines and TAM Airlines, unveiled its new livery and corporate identity last week. Alongside refreshed aircraft liveries, passengers will see updated uniforms, airport signage, check‑in counters and a unified website beginning this month.
“Over the coming weeks, our passengers will begin to experience LATAM across all touchpoints: booking tickets, visiting the LATAM website, earning miles through LATAM’s frequent‑flyer program, checking in at LATAM counters, relaxing in LATAM VIP lounges and, most importantly, flying on aircraft painted in LATAM colors,” said Enrique Cueto, CEO of LATAM Airlines Group. “We will continue to leverage the most extensive route network in Latin America, the region’s most modern fleet and ongoing investments in digital solutions to deliver a more personalized travel experience.”
The first Boeing 767 in LATAM livery departed Rio de Janeiro (GIG) on May 1 to collect the Olympic torch from Geneva (GVA) and transport it to Brasilia (BSB), marking a ceremonial debut for the new design.
Commercial service with the LATAM brand began today on three initial routes: São Paulo (GRU) to Santiago (SCL), Santiago to Lima (LIM), and São Paulo to Brasilia.
The airline plans to rebrand more than 50 aircraft by the end of the year as part of a phased rollout, with the full fleet transformation scheduled for completion by 2018.