InterContinental Hotels Group has opened U.S. franchise sales for its newest brand, Atwell Suites. Unveiled in Las Vegas in May, this upper-midscale brand targets modern travelers who want a more meaningful and flexible stay.
“IHG’s brands are known and loved around the world, with the Americas region serving as the birthplace of the Holiday Inn and Holiday Inn Express brands, as well as avid hotels — the fastest brand launch in our history. The Atwell Suites brand builds on this track record of growth, value and innovation for owners, while offering guests something truly distinct in the growing upper-midscale segment,” said Elie Maalouf, CEO, Americas, InterContinental Hotels Group.
New renderings of Atwell Suites showcase contemporary exteriors that use natural tones and varied textures to create a welcoming presence. Lobbies are designed as airy, two-story spaces with extensive glass and an open layout to encourage socializing, working and relaxation.
Each Atwell Suites property will offer all-studio suites featuring defined living and sleeping areas, wet bars, refrigerators, microwaves, dedicated workspaces and pull-out sofas. Bathrooms are designed with oversized vanities and closets accessible from both the suite and bathroom. Rooms include smart TVs, and public areas are adaptable—shifting easily between work and leisure with outdoor seating, private social nooks and focused work zones.
Guests receive complimentary hot breakfast and premium coffee and espresso, and the lobby houses an evening bar serving small plates, supporting both casual dining and social gatherings.
“We used extensive consumer research and insights, as well as close collaboration with our existing owners, to create Atwell Suites as a unique brand that is both efficient for owners and inspiring for guests. We’re excited to bring a new brand to the marketplace that creates an environment where guests can be at their most inspired, most productive and most rested,” said Jennifer Gribble, vice president, Atwell Suites, InterContinental Hotels Group.
InterContinental Hotels Group anticipates opening the first Atwell Suites properties in 2021, with franchise opportunities now available across the United States for developers and owners interested in joining the brand’s initial growth phase.