InterContinental Hotels Group has launched the first property in its new midscale brand, avid, designed for the busy business traveler who prefers a simple, reliable stay with modern conveniences.
Positioned as a back-to-basics offering, avid focuses on essential comforts delivered consistently. Rooms include 55-inch TVs that allow guests to stream content directly from their phones or tablets. Instead of assigning rooms solely by availability, the brand lets guests view and select available rooms in advance, reducing surprises related to room size, layout or proximity to elevators. Bedding options are thoughtful yet straightforward: guests can choose firm or soft pillows and request black-out curtains to ensure a restful night.
Food service is streamlined rather than buffet-driven. The hotel offers recognizable grab-and-go choices, such as Chobani yogurt and Kind granola bars, available for guests to take with them or enjoy in the lobby.
The first avid property opened in Oklahoma City on August 13. The launch marks the beginning of a wider roll-out, with nearly 200 additional avid hotels planned across the United States, Mexico and Canada.