Hyatt has rolled out personalized in-room streaming to select U.S. properties, giving guests a seamless way to watch their favorite apps on hotel TVs.
Through a partnership with content provider Sonifi, Hyatt is deploying the company’s patent-pending Staycast streaming technology, which lets guests stream popular services such as Netflix, Hulu, YouTube and other apps directly to the television in their room.
“This industry-leading collaboration is one more way World of Hyatt builds experiences with an understanding of what’s most important to our community of travelers,” said Debbie Goetz, senior vice president of corporate marketing at Hyatt. “Many travelers maintain one or more streaming subscriptions, and now they can enjoy that content on the big screen while away from home.”
The streaming service runs on Google Chromecast and is integrated with the Hyatt mobile app. Currently available in 14 Hyatt hotels, the integration leverages Sonifi’s Staycast so World of Hyatt members can stream without typing access codes or entering personal credentials on the TV. The system also enhances guest privacy by automatically signing users out at check-out.
Hotel chains have been gradually adopting in-room casting for several years. Marriott introduced in-room streaming in 2015, and Starwood’s Aloft added RoomCast, another Chromecast-based solution, in 2016. Hyatt’s rollout follows that industry trend while emphasizing simplified access and guest privacy through mobile-app integration.
Hyatt Regency San Francisco was the first Hyatt property to offer Staycast, and Andaz New York City became the first Hyatt hotel to enable 4K streaming through the new system. As Hyatt expands the program, travelers staying at participating hotels can expect familiar streaming apps on the room TV with streamlined login and secure automatic sign-out at check-out.