A new independent luxury hotel will soon join the vibrant heart of London’s West End. Opening this November, Broadwick Soho celebrates the glamour and spirited energy of one of the city’s most iconic neighborhoods. The hotel offers 57 contemporary guestrooms, including nine suites and a penthouse, all designed to deliver memorable stays and exceptional service.
© Broadwick Soho
Conceived by a group of friends dedicated to creating unforgettable experiences, the property brings colorful, intricate details to life. Located at the corner of Broadwick Street and Berwick Street, the hotel’s townhouse aesthetic was crafted by internationally acclaimed interior designer Martin Brudnizki. Influences of the Jazz Age merge with Italian elegance, English eccentricity and playful disco touches. Each room features bespoke furniture and carefully chosen artwork that reflect this eclectic vision.
Guestrooms and suites are appointed with custom-designed beds, curated amenities, high-speed WiFi and advanced in-room entertainment systems. Large windows flood rooms with natural light. Bathrooms showcase chic marble counters, walk-in rain showers and sustainable luxury bath products from Ortigia; select suites also include freestanding tubs for added comfort.
© Broadwick Soho
Dining and drinking options are varied and carefully considered. On the lower ground floor, Dear Jackie offers an opulent Italian dining experience with contemporary interpretations of classic dishes and standout pasta, supported by an extensive wine list. At street level, Bar Jackie provides a lively all-day atmosphere and terrace seating, serving coffee and bomboloni in the morning, aperitivo classics, inventive cocktails, and house-made gelato and granita.
Honoring the hotel’s historic surroundings, rooftop bar Flute takes its name from a 19th-century local flute maker. Flute delivers sweeping views over Soho’s streets and the wider London skyline, set against maximalist glam décor and an onyx-topped bar. The cocktail menu evolves regularly, and lunch and dinner options are available. For a quieter moment, The Nook—an exclusive residents’ lounge—invites guests to relax by the fireplace, savor a drink or listen to vinyl from an eclectic collection in a warm, vintage setting.
© Broadwick Soho
For an intimate and memorable culinary occasion, The Dining Room on the eighth floor accommodates up to 24 guests at a single table. This light-filled space features floor-to-ceiling windows, statement artwork and a cozy fireplace, creating an immersive, refined atmosphere for private lunches or dinners.