Starwood Hotels & Resorts is accelerating its expansion across Africa and the Indian Ocean with several new hotel agreements. The company already operates 34 hotels in the region and has a strong development pipeline of 20 additional properties. As Starwood expands its luxury, upper-upscale and mid-market brands, it expects its regional portfolio to grow by more than 50 percent over the next five years, exceeding 50 operating hotels and showcasing nine of its ten lifestyle brands in the market.
“The momentum of growth we are seeing in Africa today is unprecedented. It is a reiteration of the trust our owners have in us, the power of our distinct lifestyle brands and the strength of our global distribution and award-winning loyalty program,” said Michael Wale, president, Europe, Africa and Middle East, Starwood Hotels & Resorts. He emphasized that Africa’s economic expansion, growing middle class and rapid urbanization are driving increased demand for travel and higher-quality lodging, creating significant opportunities for brand growth and support for emerging markets across the continent.
To reinforce its commitment to the region, Starwood announced seven new development deals. The additions include W Sharm El Sheikh and The Residences at W Sharm El Sheikh in Egypt; Sheraton Bamako in Mali; The Westin Abuja and Residences and Four Points by Sheraton Abuja and Residences in Nigeria; Four Points by Sheraton Nairobi Airport in Kenya; Aloft Dakar in Senegal; and Element Oyster Bay Dar es Salaam in Tanzania. These projects reflect a balanced mix of lifestyle, business and leisure offerings tailored to the varied needs of travelers and local markets.
Starwood’s strategy in Africa focuses on leveraging its diverse brand portfolio to target business travelers, leisure visitors and the growing domestic market. By placing both full-service and select-service brands in strategic urban centers and key gateway cities, the company aims to capture tourism and corporate demand, while also supporting long-term regional development through investment, job creation and training programs.
Several of the newly announced properties are positioned near major transport hubs and popular tourist destinations, enhancing convenience for guests and strengthening Starwood’s presence within each city’s hospitality landscape. The mix of branded residences alongside hotels underscores a trend toward integrated hospitality offerings that combine private ownership with hotel services, appealing to both investors and extended-stay guests.
With a broad pipeline and active development across multiple countries, Starwood is preparing to serve a broader range of travelers and markets across Africa and the Indian Ocean. The company’s growth plan highlights brand diversification, strategic location choices and partnerships with local owners and developers to scale operations responsibly and sustainably. As these properties move from planning to construction and opening, Starwood aims to deliver consistent standards of service and the distinct experiences its brands are known for, while contributing to the region’s tourism infrastructure.