Name: Liz Carisone
Title: Chief executive officer
Company, city: GroundLink, New York, N.Y.
Number of employees: 150
Recent project: Creating a strategic plan and vision for business alignment
First job: Credit and collections analyst
Little-known fact about you: I never set out to be a CEO.
Your Business
Essential business philosophy: As the saying goes, “Change is the only constant.”
Best way to keep a competitive edge: Build a culture where people feel empowered to contribute, collaborate and solve problems together.
Yardstick of success: How well we learn from and adapt after failures.
Liz Carisone as a Traveler
What is the most important item you take when traveling? My mobile phone — it keeps me connected, organized and informed.
How do you spend your time on board? I split time between listening to music, catching up on work and reading.
What is your favorite restaurant in the world? The French Laundry in Napa Valley.
What is your favorite destination in the world? Hong Kong.
About GroundLink
Tell our readers about GroundLink’s guaranteed service.
Travelers value simple, safe and reliable transportation. GroundLink offers an on-time pickup guarantee: if a driver is not at the pickup location within five minutes of the scheduled time, the customer’s next ride is free (up to $75). This policy underscores our commitment to punctuality and dependable service.
How does technology play a role in GroundLink’s service?
Technology and innovation are central to GroundLink’s service. We design our systems to make booking, paying and tracking rides effortless for both individual travelers and travel arrangers. Our platforms deliver clear pricing, real-time ride updates and convenient receipts to reduce stress and eliminate surprises.
Customers can book rides through the GroundLink mobile app, via the company website, or through our 24/7 customer service center. Pricing is transparent and includes gratuity before the customer confirms a ride. After booking, the customer receives an email confirmation and text updates. While the driver is en route, customers can track their ride in real time.
For airport pickups, GroundLink monitors flight information so pickup times adjust automatically based on actual arrival. This helps ensure drivers are on site when customers arrive, reducing wait times and improving the overall experience.
GroundLink’s technology also supports travel managers and arrangers with tools to control and monitor corporate ground transportation spend. The Web-based Corporate Account Center gives administrators real-time access to program metrics, including total spend, top riders and a live map displaying upcoming, in-progress and completed rides.
What can our readers expect from GroundLink in the future?
GroundLink will continue to invest in innovations that make black car service safer, more reliable and less stressful. We are developing new features targeted at frequent business travelers and corporate programs, such as enhanced policy controls and a smart booking tool. Our future product roadmap focuses on solutions that streamline travel management while preserving the high level of service our customers expect.