Booking.com recently introduced the Resolution Translator as part of its Best 2016 Ever campaign. The tool is designed to help travelers turn New Year’s resolutions into real experiences by pairing resolutions with suggested activities and hotel options around the world.
When you visit the Resolution Translator page, you simply type in a New Year’s resolution. With a single click, the tool matches your resolution to a relevant activity and lists hotels in destinations that fit that theme. Recommendations range from practical to playful — for example, entering “read more” could prompt a suggestion to enjoy reading on a Barcelona beach (with a tongue-in-cheek warning about keeping your book dry). From each suggestion, you can view hotel listings and travel options for the recommended destination or try a different resolution.
Pepijn Rijvers, Booking.com’s chief marketing officer, explained the idea behind the feature: “Knowing that the New Year is always a time when people set resolutions of all types — with many inherently linked to travel — we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success. At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”
The Resolution Translator emphasizes discovery and inspiration rather than rigid, literal matches. Its playful recommendations showcase the breadth of options available through Booking.com and encourage users to explore destinations they might not have considered. By making it easy to move from a personal goal to concrete travel suggestions and hotel choices, the tool aims to motivate travelers to act on their resolutions.
Overall, the Resolution Translator combines simple input with creative output: type a resolution, receive a travel-themed suggestion and relevant accommodation options, and then choose whether to book or continue searching. It’s a lightweight, entertaining way to connect personal aspirations with real-world travel opportunities.