Disney Theme Park Attendance Drops in 2016: What Changed

Disney has revealed details about its upcoming Star Wars attractions, including entirely new Star Wars-themed lands scheduled to open in 2019 at Disneyland in Anaheim, California, and at Walt Disney World in Orlando, Florida.

Overall attendance at the two most-visited parks—Magic Kingdom and Disneyland—fell slightly last year, according to the Global Attractions Attendance Report from AECOM and the Themed Entertainment Association.

“Following record-setting numbers in 2015, attendance results in 2016 were more modest but still reflective of a healthy, growing industry,” said John Robinett, senior vice president of economics at AECOM.

After strong numbers in 2015, the parks experienced a modest market adjustment in 2016. Attendance declined roughly 1 percent overall: Magic Kingdom saw about a 0.5 percent decrease, while Disneyland experienced a 1.8 percent drop.

The trend was not limited to North America. Among the world’s ten most-visited theme parks, seven are Disney properties, and most of those reported slight declines in attendance last year.

Despite the attendance dip, the report highlights that Disney’s parks generated increased revenue. Higher average admission prices and stronger cruise bookings helped fuel growth, and guests spent more on food and beverages, merchandise, and hotel rooms—offsetting the small decline in visitor numbers.